The Simple Course Creation Blueprint

You are helping me find a "micro problem" to build a small paid course around.
MY SITUATION

* My niche: [YOUR NICHE]
* What I already do in it: [YOUR CHANNEL, LIST, GROUP OR EXPERIENCE]
* Things people ask me about most: [2 OR 3 THINGS, OR WRITE "not sure"]
* Software or tools I know well: [LIST THEM]
* Things I get asked so often they bore me: [ANYTHING, OR WRITE "not sure"]

WHAT A MICRO PROBLEM IS
A micro problem is ONE single contained problem that one specific person
wants solved. It is not a topic and it is not a niche. Someone reading the
title should instantly know exactly what they will be able to do afterwards.
It has to be:

* One problem, not a subject area
* Teachable in under ten short lessons, or under 6,000 words
* Something I could realistically build in one afternoon
* Something a person would pay a few dollars for rather than expect free

WHAT MAKES IT SPECIFIC
Almost every good micro problem has at least one hard edge: a number, a time
limit, a named tool, or a named situation.
Weak: "Learn graphic design"
Strong: "Make a thumbnail in Canva that gets clicked"
Weak: "The complete YouTube masterclass"
Strong: "Set up a YouTube studio for under $100"
Weak: "Everything you need to know about blogging"
Strong: "Write a 1,500 word article in 35 minutes"
WHAT I DO NOT WANT

* Anything I would have to become an expert in first
* Anything that would take more than a day to build
* Anything so broad it could be a whole library of courses
* Anything where the full answer is free on YouTube in five minutes

WHAT TO DO

1. Ask me up to 4 short questions, but only if you genuinely need them.
Otherwise go straight to step 2.
2. Give me 15 candidate micro problems inside my niche.
3. Put them in this table:
| # | Micro problem, written as a course title | Who exactly it is for | The hard edge | Hours to build | Would they pay? |
   * Hard edge = the number, limit, tool or situation that makes it specific
   * Hours to build = your honest estimate for someone who already knows the answer
   * Would they pay = yes / probably / no, plus one short reason
4. Rank your top 3 and say why each one made it.
5. Tell me which ONE you would build first if this were your business,
and then tell me what would make you wrong about it.

RULES

* Give me problems, not topics.
* Do not pad the list to fifteen with variations of the same idea.
* If an idea is too broad, narrow it or drop it. Do not include it as-is.
* Be blunt about the weak ones. I would rather hear it now than after I build it.

You are helping me sanity check a micro problem before I spend a day building
a course around it.

WHAT I PICKED

* My niche: [YOUR NICHE]
* The micro problem: [PASTE IT]
* Who it is for: [WHO]
* Where my audience already is: [CHANNEL, LIST, GROUP, OR "nowhere yet"]

WHAT I AM NOT ASKING
I am not asking whether this will make money. Nobody knows that. I am asking
whether real people ask this question, and whether they would pay a few
dollars rather than expect it free.

WHAT COUNTS AS EVIDENCE

* People asking the question in public, in their own words
* Products that already exist solving the same thing
* Free content that clearly stops short of solving it properly
* The question coming up again and again, not once

WHAT DOES NOT COUNT

* Search volume on its own
* Your opinion that it "sounds useful"
* Anything you cannot point at a real example of

WHAT TO DO

1. Give me 10 real phrasings of how somebody would actually type or ask this.
Their words, not marketing words.
2. Tell me where those people are likely to be asking it. Name specific
places, not "social media".
3. Tell me what already exists that solves this, free and paid, and where each
one stops short.
4. Answer in one word, then explain in two lines: would somebody pay a few
dollars for this, or do they expect it free?
5. If they expect it free, tell me the nearest version of this problem that
people DO pay for.
6. Give me a verdict. Build it, narrow it, or drop it. Then tell me what would
make you wrong.

RULES

* Do not invent statistics or search numbers. If you do not know, say so.
* Do not tell me what I want to hear. A bad verdict now saves me a day.
* If you cannot find evidence, say that plainly instead of filling the gap.

You are helping me name a small paid course.

MY SITUATION

* My niche: [YOUR NICHE]
* The micro problem the course solves: [PASTE THE ONE YOU PICKED]
* Who exactly it is for: [WHO]
* What they will be able to do after it: [THE OUTCOME, IN ONE LINE]

WHAT A GOOD NAME DOES
Someone sees the name for a fraction of a second and thinks "that is exactly
what I was looking for". They should grasp what it is before they have read a
single word of the sales page.

THE RULES

* Five words is the absolute ceiling. Shorter is usually stronger.
* No abbreviations. No slang. No regional expressions. My audience is
international, so anything that only lands in one country is out.
* No deliberate misspellings and no swapped letters. No "Z" where an "S"
belongs. It looks cheap.
* It should sound achievable, not hard. "Simple" beats "Advanced".
* It should hint at the practical result, not the subject.

MATCH THE REGISTER TO THE NICHE
Some niches take a playful name and some need a straight professional one.
Weight loss can carry "30 Minute Abs". A course for corporate managers
cannot. Judge that from my niche and tell me which one you picked.

EXAMPLES THAT WORK
Simple Course Creation Blueprint    (four words)
Simple Traffic Blueprint            (three words)
YouTube Masters Program             (three words)
Blogging For Dummies                (three words)

WHAT TO DO

1. Tell me in one line which register fits my niche, playful or professional,
and why.
2. Give me 15 candidate names, split evenly across three lengths:
   * 5 names of TWO words
   * 5 names of THREE words
   * 5 names of FOUR words
Every one of them has to stand on its own as a real name. Do not build the
short ones by chopping words off the long ones, and do not build the long ones
by padding a short one out. They should be genuinely different ideas.
3. Put them in this table, grouped by length, shortest group first:
| # | Name | Words | What a stranger would assume it teaches | Register | Glance test |
   * Words = the word count, so I can check the groups are right
   * What a stranger would assume = your honest read, not the flattering one
   * Glance test = pass or fail. Does it read as "exactly what I wanted" in one second
4. Show me the ones you rejected and one line on why. I want to see the bad
ones too.
5. Take your best 3 and write a one line headline to sit under each. The name
hints at what it is. The headline makes them want it. Pick your best 3 from
across the different lengths, not all from one group.
6. Pick the one you would use, and tell me what would make you wrong about it.

RULES

* If the name needs explaining, it has failed. Do not include it.
* Do not give me clever. Clever is for people who already know what it is.
* Do not hand me my niche back as a name. "Blogging" is not a name.
* Be blunt. I would rather bin a name now than after I have made the logo.

You are helping me plan a micro course. Small, fast, and finished.

THE COURSE

* Micro problem it solves: [PASTE IT]
* Product name: [PASTE IT]
* Who it is for, and what they already know: [WHO]
* What they will be able to do at the end: [THE ONE OUTCOME]
* Format: [VIDEO or TEXT]

THE HARD LIMITS

* Video course: ten short lessons maximum
* Text course: twenty short lessons and 6,000 words maximum, which is about
twenty to thirty minutes of reading
* If it will not fit inside those limits, my micro problem is too big and I
need you to tell me that now rather than later

WHAT TO DO

1. Write the outcome as one sentence in the student's own words. That sentence
is the fence. Everything in the course has to serve it.
2. Give me the lesson list, in order, inside the limits above.
3. For every lesson give me:
   * The lesson title
   * Three to five bullets of what actually goes in it
   * The one thing the student can do afterwards that they could not before
4. Tell me what you deliberately left out and why. This matters more than what
you put in.
5. Tell me which single lesson is the one they actually paid for, and make
sure it is not buried at the end.
6. Tell me honestly whether this can be built in a day. If it cannot, cut it
down and show me the shorter version.

RULES

* Do not pad the lesson count to reach the maximum. Fewer is better.
* Every lesson has to move them toward the one outcome. If it does not, cut it.
* No "introduction to" or "understanding the basics" lessons unless they truly
cannot proceed without one.
* No lesson that is only theory. Each one ends with them having done something.

We planned my course together earlier in this chat. Now we are going to write
it, one lesson at a time, and you are going to interview me as we go.

Do not ask me to paste the plan back to you. You already have the micro
problem, the audience, the format and the lesson list from earlier in this
conversation. If one detail is genuinely missing, ask me for that one thing.

HOW THIS WORKS
One lesson at a time. Never more. After each lesson you stop, and you wait for
me to say carry on.

HOW YOU ASK ME THINGS
This is the important part, so read it twice.

* Ask me ONE question. Then stop and wait for my answer.
* Do not ask the next question until I have answered the one before it.
* Never send me a numbered list of questions. One question, one message.
* Keep each question short enough to answer in a sentence or two.
* If I say "not sure" or "skip", move on straight away. Do not rephrase it and
ask me again.

WHAT TO ASK ME BEFORE EACH LESSON
Ask me two to four questions before writing each lesson. Choose them based on
what that specific lesson actually needs, and only ask things that I know and
you do not. If you could answer it yourself, do not ask it.

Worth digging for:

* The steps I actually take, in my order, if they differ from the obvious way
* What I got wrong the first time I did this
* The rabbit hole I went down that cost me days, so the reader can skip it
* The step almost everybody misses, and what goes wrong when they do
* A shortcut I use that most people do not know about
* The bit that looks hard but is not, and the bit that looks easy but is not
* What it actually looks like on screen when it has worked properly
* The thing people ask me about again and again after this step

Pick the ones that fit the lesson. Do not run through all of them every time.

WHAT TO DO FOR EACH LESSON

1. Tell me which lesson we are on, like "Lesson 3 of 8: [title]", and remind me
in one line what the plan says it covers.
2. Interview me, using the rules above.
3. Write the lesson.
4. In one line, tell me the one thing from me that would most improve it. Then
stop and wait.

HOW TO WRITE EACH LESSON

* Open by telling them what they will be able to do by the end. One sentence.
* Walk the steps in order, numbered, one action per step.
* Work my answers into the place they belong. Do not bolt them on at the end as
a nice anecdote.
* Where I gave you a mistake or a rabbit hole, put that warning at the exact
step where they would fall into it, not in a summary at the bottom.
* Close by telling them exactly what to do before the next lesson.

RULES

* Write for somebody who has never done this and is slightly nervous.
* Short sentences. Short paragraphs.
* No filler, no throat clearing, no "in today's lesson we will explore".
* Do not repeat what an earlier lesson already covered. You wrote those, so you
know what is in them.
* If a step needs a screenshot, write [SCREENSHOT: what it shows] and carry on.
* Do not invent numbers, results or examples. If you need one, write
[EXAMPLE NEEDED] and I will fill it in myself.
* Never start the next lesson until I tell you to.

Start with lesson 1. Ask me your first question.

We wrote my course together earlier in this chat. Now turn it into ONE
interactive asset I can put on a page.

Read back through this chat for the lessons, the micro problem, the outcome
and the way I write. Do not ask me to paste any of it back to you. Every word
in what you build has to come from the course. You are converting, not
inventing.

=========================================================
STEP 1. ASK ME WHAT TO BUILD. THEN STOP.
=========================================================
Show me this menu and wait. Recommend one based on what my course actually is,
and say why in a single line.

  1. THE INTERACTIVE GUIDE
     The whole thing as one page. Steps you tick off, a progress bar that
     fills as you go, collapsible "the mistake people make" panels, and a
     short self check at the end. The best lead magnet of the lot.

  2. THE WORKING CHECKLIST
     Every action from the course as a tickable list, grouped into phases,
     with a live count of how many are done. People keep this open in a tab
     while they work.

  3. THE SELF ASSESSMENT SCORECARD
     Ten to fifteen honest questions. They tick what is true of them, get a
     score out of the total, and read which band they landed in.

  4. THE "WHICH ONE ARE YOU" DECIDER
     Two or three questions that branch to one clear recommendation. Right
     when your audience keeps asking "yes, but which do I do first".

  5. THE PICK-YOUR-OPTIONS ESTIMATOR
     They choose from set options and a result appears: a price, a timeline,
     a total, a plan. All clicking, no typing, so it needs no scripting.

  6. THE NUMBER CALCULATOR
     They type real numbers in and it works out an answer.
     THIS ONE NEEDS JAVASCRIPT. Only offer to build it if I have confirmed
     scripts actually run on my page. Ask me before you assume.

  7. THE TABBED COMPARISON
     Two to five options side by side, one tab visible at a time, each with an
     honest "pick this one if" line. Good for tools, plans or approaches.

  8. THE TEMPLATE OR PROMPT LIBRARY
     Every template, prompt or script from the course in collapsible blocks,
     sorted by the job it does.

If my course does not fit any of them, say so and suggest what would fit
better. Do not force it into the nearest box.

Then ask me these three, in one message, and wait:
  * What should it be called?
  * Free lead magnet, or inside the paid course?
  * Any brand colour, or shall you pick one? [DEFAULT: you pick one]

=========================================================
STEP 2. WHERE THIS IS GOING, AND WHAT THAT CHANGES
=========================================================
The output gets pasted into systeme.io's Raw HTML element, after running
through their free Raw HTML Converter:

  https://systeme.io/free-tools/raw-html-converter/

GO AND READ THAT PAGE FIRST IF YOU CAN BROWSE THE WEB. It has a section called
"What it fixes" listing every transform it applies. Those rules are the real
spec for what you are about to write, and they change as systeme.io changes.
Follow whatever that page says TODAY, and tell me in one line if it now says
something different from what is written below.

If you cannot browse the web, say so plainly, then use the rules below. They
were read off that page in August 2026 and they may have moved since.

The converter strips the document wrappers and turns the font link into an
@import. It also enforces two rules you MUST respect or things break silently:

* NEVER write a CSS rule that leads with the universal selector. A rule like
  * { box-sizing: border-box } gets DELETED, because it leaks into the page
  editor's own toolbar. Scope it instead: .xx, .xx * { box-sizing: border-box }
  is kept, because it leads with a class.
* NEVER use a z-index above 19. Anything higher is clamped to 19, so a sticky
  bar built at z-index 9999 will not sit where you expected.

And two rules of my own, because this lands inside somebody else's page:

* NEVER use a bare element selector. Not h2 { }, not p { }, not a { }. Those
  restyle the whole host page, including the parts I did not write. Every
  single selector starts with my prefix.
* Pick a two or three letter prefix from the asset name and put it on EVERY
  class. If the asset is a packing checklist, use .pk / .pk-item / .pk-head.

=========================================================
STEP 3. HOW TO MAKE IT INTERACTIVE WITHOUT SCRIPTING
=========================================================
All of it is CSS, driven by checkboxes and radios. Read these four rules
before you write a line, because each one is a trap I have already fallen
into:

RULE 1. USE :checked ~ , NEVER :has()
:has() reads better and it is broken for this. Chrome does not reliably
restyle a :has() ancestor when a RADIO inside it gets checked, so quizzes and
deciders silently do nothing. Sibling combinators have worked everywhere since
2011. Use them.

RULE 2. THE INPUT MUST COME BEFORE EVERYTHING IT STYLES
~ only looks forward. So if a tick has to colour a bar at the top of the page
AND a card halfway down, the checkbox goes at the very top of the wrapper, and
the label that operates it goes wherever it belongs, joined with for="id".

RULE 3. COUNTERS GO ON A LABEL, NEVER ON THE INPUT
A checked input is a replaced element and the browser will not run a counter
on it, so your score sits at zero forever and nothing looks broken. Put
counter-increment on a normal element that the checked state reveals.

RULE 4. WATCH THE SPECIFICITY WHEN TWO STATES OVERLAP
On a quiz, "the option you picked" and "the correct option" can be the same
element. The picked rule is usually the more specific one, so it wins even
when the correct rule comes later. Exclude it: add :not(.xx-ok) to the picked
rules so a right answer cannot render as a wrong one.

HERE ARE THE WORKING PATTERNS. USE THEM AS THEY ARE.

/* the wrapper. Note the scoped box-sizing, and that .xx paints its own
   background so it does not borrow the host page's */
.xx{--ink:#16130F; --mut:#6E655A; --line:#E9E1D4; --bg:#FBF7F0; --card:#fff;
  --a:#D9480F; --ok:#137547; --okwash:#E7F4EE; --wash:#FDEDE3;
  background:var(--bg); color:var(--ink); padding:0 20px 64px;
  counter-reset:xxdone; text-align:left}
.xx, .xx *{box-sizing:border-box}
.xx-wrap{max-width:780px; margin:0 auto}

/* hide the inputs without hiding them from a keyboard or a screen reader */
.xx-in{position:absolute; width:1px; height:1px; margin:-1px; padding:0;
  overflow:hidden; clip:rect(0 0 0 0); clip-path:inset(50%); border:0}

/* A TICK THAT DRIVES THINGS ELSEWHERE. Input at the top of .xx, label anywhere. */
#x1:checked ~ .xx-rail .xx-p1{background:var(--a)}
#x1:checked ~ .xx-wrap .xx-c1 .xx-box{background:var(--a); border-color:var(--a)}
#x1:checked ~ .xx-wrap .xx-c1 .xx-tick{counter-increment:xxdone}
#x1:focus-visible ~ .xx-wrap .xx-c1 .xx-box{outline:2px solid var(--a); outline-offset:2px}

/* A LIVE COUNT. Reset on .xx, increment on labels, read out AFTER them. */
.xx-score::before{content:counter(xxdone)}
.xx-score::after{content:" of 12"}

/* A COLLAPSIBLE. No script, and it prints open. */
.xx-sum{cursor:pointer; list-style:none; display:flex; gap:8px; align-items:center}
.xx-sum::-webkit-details-marker{display:none}
.xx-sum::before{content:"+"}
.xx-det[open] .xx-sum::before{content:"\2212"}

/* A QUIZ, A DECIDER OR TABS. Same mechanism every time:
   all the radios first, then the thing they control. */
.xx-r:nth-of-type(1):checked ~ .xx-opts .xx-opt:nth-of-type(1):not(.xx-ok),
.xx-r:nth-of-type(2):checked ~ .xx-opts .xx-opt:nth-of-type(2):not(.xx-ok),
.xx-r:nth-of-type(3):checked ~ .xx-opts .xx-opt:nth-of-type(3):not(.xx-ok){
  border-color:var(--a); background:var(--wash)}
.xx-r:checked ~ .xx-opts .xx-ok{border-color:var(--ok); background:var(--okwash)}

/* A PANEL THAT SLIDES OPEN. max-height animates, height:auto does not. */
.xx-fb{max-height:0; opacity:0; overflow:hidden; margin:0;
  transition:max-height .35s ease, opacity .3s ease, margin .35s ease}
.xx-r:checked ~ .xx-fb{max-height:220px; opacity:1; margin:14px 0 0}

For TABS and the DECIDER, it is the same shape: radios first, then one panel
per radio, each revealed by .xx-r:nth-of-type(n):checked ~ .xx-panels .xx-pn.

=========================================================
STEP 4. MAKE IT LOOK LIKE SOMEBODY DESIGNED IT
=========================================================
* One display font for headings, one sans for everything else, loaded with a
  single Google Fonts <link> in the head. The converter turns it into an
  @import for me. Always give a real fallback stack after it.
* Give it a colour palette, not a colour. One accent, used sparingly, plus a
  warm off-white background and a proper ink colour for text. Never pure
  black on pure white.
* Cards need a border AND a soft shadow, not one or the other.
* Every colour combination has to clear 4.5:1 against its background. Grey
  text on cream is where this fails. Check the small text especially.
* Animate state changes, 0.2s to 0.45s. Static jumps feel broken.
* Wrap any scroll-driven animation in @supports (animation-timeline: view())
  and @media (prefers-reduced-motion: no-preference) so it degrades quietly.

=========================================================
STEP 5. WRITE IT
=========================================================
* ONE complete HTML file. Full document with head, the font link, and all the
  CSS in a single <style> at the top of the body.
* Content comes from my course. Real steps, real mistakes, real numbers I
  gave you. Never invent a statistic, a result or a testimonial. If something
  needs a figure I have not given you, write [I STILL NEED TO FILL THIS IN]
  and list it at the end.
* No em dashes anywhere.
* None of these words: unlock, leverage, dive in, game changing,
  transformative, robust, elevate, empower, seamless, journey, embark.
* No external anything except the one font link. No CDN, no icon library, no
  images I have not given you a URL for.
* Any JavaScript is a bonus layer only. The asset must be completely usable
  with every script deleted. If you add script, say in a comment exactly what
  is lost without it.
* Mobile first. Nothing may scroll sideways at 360px, and every tap target is
  at least 36px tall.

=========================================================
STEP 6. CHECK YOUR OWN WORK BEFORE YOU HAND IT OVER
=========================================================
Go through these one at a time and tell me the answer to each. Do not say
"all good". Answer them individually, quoting the line you checked.

  1. Is there a single CSS rule that leads with * ? (must be none)
  2. Is every z-index 19 or lower?
  3. Does every selector start with my prefix, with no bare element selectors?
  4. Is :has() used anywhere? (must be none)
  5. Does every input come before everything it styles?
  6. Is counter-increment on a label rather than on an input?
  7. Do the "picked" rules carry :not(...) so a correct answer cannot show red?
  8. Does every label's for= point at an id that exists?
  9. Is the asset fully usable with the script deleted?
 10. Any em dashes? (must be none)

Then tell me the word count, and list every [I STILL NEED TO FILL THIS IN].

You are writing the slide content for one lesson of my micro course.

THE LESSON

* Lesson title: [PASTE IT]
* The written lesson, or its bullets: [PASTE IT]
* Roughly how long I want to talk for: [MINUTES]

HOW MY SLIDES WORK

* One bullet is one thing I talk about for one to three minutes
* So a six bullet slide is a six to fifteen minute lesson. Do not over-slide
* Bullets are complete sentences with full stops, never fragments
* The slide says the point. I say the story, the example and the caveat
* Plain white slides, black text, no images, no icons, no design at all

WHAT TO DO

1. Tell me how many slides this lesson needs. Usually one or two. Rarely more.
2. For each slide give me:
   * A title, under six words
   * One grey framing line underneath it, or none if it does not need one
   * The bullets, written as complete sentences
3. Under every bullet, in brackets, tell me what I should say out loud that is
NOT on the slide. The story, the example, the warning.
4. If part of this lesson would be better shown on screen than put on a slide,
say so, and write that slide as a single line that hands off to the demo.

RULES

* Never more than six bullets on a slide.
* Never put on the slide the thing I am going to say anyway. The slide is the cue.
* No clever formatting. No emoji. No columns unless it is a real comparison.
* If a bullet cannot carry a minute of talking, it is not a bullet. Merge it
or cut it.

We built my course together earlier in this chat. You already have the course
name, the outcome, the lesson list and my brand colour. Do not ask me for any
of it again. If I never gave you a brand colour, pick one and tell me.

I need three things for my course settings screen. Do them in this order, and
STOP after each one and wait for me to say continue. Never run ahead.

STEP 1: THE DESCRIPTION
Do this first, before any pictures.

About 70 words, in two or three short paragraphs. Open with what they will be
able to do and how fast. Then one line on what is inside, taken from the real
lesson list. Then the starting point, if there is one.

Plain language, short sentences, no hype. Never invent a student count, a
testimonial or a result.

Then give me a 40 word version in case the box is cramped.

Now stop. Wait for me to say continue.

STEP 2: THE LOGO
Three versions. Make ONE image, show it to me, then make the next. Never try
to produce all three in one go.

Every version:

* Square, 1:1, at least 512 by 512.
* A flat, simple icon. Two or three shapes. Still readable at 32 pixels.
* My brand colour, solid. No gradient, no shadow, no 3D, no gloss.
* Centred, with even space around it.
* NO text. No letters, no numbers, no words. The dashboard prints my course
name next to it, and image generators cannot spell.

Make version 1 on white, version 2 as white on a solid rounded square in my
brand colour, and version 3 your own take on the same idea.

Square matters: the logo box on a course dashboard crops, so a wide logo comes
out with its sides cut off.

Now stop. Ask me whether I want one of these three, or three more.

STEP 3: THE COVER
Three versions, again one image at a time.

Every version:

* 16 by 9, at least 1280 by 720.
* The same flat, minimal style as the logo I chose, so they look like a pair.
* An abstract shape, a simple pattern, or a calm colour field in my brand
colour. Lots of empty space.
* Nothing important near the edges, because I do not know what shape my
platform will crop it to.
* NO text. No people, no desks, no laptops, no lightbulbs, no handshakes.

Now stop and ask me which one I want.

IF ANYTHING GOES WRONG
If an image comes back with a stray letter or a half-formed word, or it turns
to mush at small size, just make it again. Do not hand me a nearly-right logo.

If you cannot generate images at all, say so plainly and give me the three
image prompts ready to paste into a free image tool instead.

At the very end, remind me to check the question mark tooltip next to each
upload field on my own settings screen. If it names a size, that beats
anything you assumed.

I want a quiz for the end of a module in my course. Before you write anything,
you have to actually read the module.

WHAT MY QUIZ BUILDER CAN AND CANNOT DO
Work inside this. Do not give me anything I have no way to enter.

* A quiz belongs to a MODULE, not to a single lesson. If my course is one
module, that is one quiz covering the lot.
* Each question is a box of text.
* Each answer is a box of text, with a tick for correct.
* A question can have more than one correct answer.
* There is NO feedback field, NO explanation field and NO hint field. Whatever
you want the student to understand has to live in the wording of the question
and the answers themselves.
* There IS a pass grade, set once as a percentage for the whole quiz. Tell me
what to put in it.
* There is no intro screen, and no pass or fail message to write.
* Answers CANNOT be reordered once they are in. If I want a different order I
have to delete the answer and retype it, so the order you give me is the order
I am stuck with.
* Passing the quiz unlocks the next module. Anyone who does not pass stays
locked out of it.

STEP 1: GET THE CONTENT
Work out which of these applies and say which one you are using.

* We wrote the lessons together earlier in this chat. Use those. Do not ask me
to paste them again.
* I am in a fresh chat and my course is text. I will paste the lessons now.
* I am in a fresh chat and my course is video. I will paste the transcripts.
Ask your AI tool to transcribe each video, or copy the captions.

If you have nothing to read, ask for it and stop. Do not write questions from
the course title, the lesson names, or what you assume a course like this
probably covers. A quiz built on a guess is worse than no quiz, because it
tells my buyer I did not check.

STEP 2: SHOW ME YOU READ IT
Before any questions, list every lesson in the module with one line on the
single thing that lesson actually teaches somebody to do.

Then tell me which lessons have something worth testing and which do not. A
lesson that is all encouragement or all context has nothing to test, and that
is fine. Say so rather than inventing a question for it.

Now stop and wait for me to say continue. If a line in your list looks wrong
to me, that is a lesson I need to fix before anybody takes a quiz on it.

STEP 3: WRITE THE QUIZ
Five to eight questions for a micro course. Never one per lesson just to make
the numbers line up.

* Four answers per question. One correct, unless a question is genuinely
better with two, and use that sparingly.
* No true or false, no "all of the above", no "none of the above".
* Every question has to trace back to a specific lesson. Tell me which one.

What to test: whether they could now DO the thing. Not whether they remember
my exact words. "You have written a lesson and it reads flat. What is the
first thing to add?" is a good question. "What did I say in lesson four?" is
not.

STEP 4: THE WRONG ANSWERS ARE THE WHOLE JOB
There is no feedback field, so the wrong answers have to do the teaching on
their own. Somebody reads all four, picks one, and the four options together
are the only explanation they ever get.

* Each wrong answer should be something a real beginner would actually pick.
* Base them on mistakes the lessons warn about, because those are the real
misunderstandings.
* No jokes, no filler, nothing absurd. An obviously silly option is a wasted
line that could have taught something.
* Write the correct answer so it reads as clearly right once you have seen it,
not so it stands out by being the longest one.
* Move the correct answer around. Put it first in one question, third in the
next, second in the one after. Do not leave every correct answer sitting at
the top, because that is the order I have to type in and I cannot shuffle it
afterwards.

STEP 5: GIVE IT TO ME IN THIS EXACT SHAPE
So I can type it straight in without reformatting.

  Q1. [question text]
      [x] correct answer text
      [ ] wrong answer text
      [ ] wrong answer text
      [ ] wrong answer text
      From: [which lesson]

Then, in a separate list clearly marked "notes for me, do not paste", tell me
in one line per question what a person picking each wrong answer has probably
misunderstood. That part is for me, so I know whether my lesson is unclear. It
does not go into the quiz.

STEP 6: THE PASS GRADE
Tell me one percentage to put in the pass grade box, and keep it gentle. This
is not an exam. It exists so somebody feels they finished something, and
because passing is what unlocks the next module for them.

Say in one line what that percentage means in questions. On seven questions,
75 percent means getting six right, and I would rather know that than work it
out myself.

RULES

* Read the module first. Everything else is second.
* Never invent something that was not in my lessons. If you want to test a
point I never made, tell me it is missing instead of writing it in.
* No trick questions and no double negatives. I am not trying to catch anybody
out.
* If two questions test the same thing, drop one.
* Keep my voice. This should not suddenly sound like a school test.

We planned and wrote my course together earlier in this chat. Now write the
copy for my sales page.

Do not ask me to paste the course back to you. You already have the micro
problem, who it is for, the lesson list, what they can do at the end and the
way I talk. It is all above. Use it.

WHAT YOU MIGHT STILL BE MISSING
Read back through this chat first. Then ask me, in ONE message, only for the
things that genuinely are not up there yet. Usually that is just:

* The price
* The refund window
* Anything I am including that is not a lesson: templates, checklists, a
private group, a call

If it is already in the chat, do not ask for it. Asking me again for something
I have already told you makes this feel like starting over.

WHAT KIND OF PAGE THIS IS
A low priced impulse buy, not a launch. Nobody reads a long page at this price
and a long page costs me sales. The reader is deciding in about fifteen seconds
whether this is relevant, immediate and low risk.

Reading age of about twelve. Short sentences. Plain words. Write it the way I
would say it out loud, not the way a brochure would.

THE PAGE IS ALREADY DESIGNED
I have the template. It has fixed slots and I am pasting your words straight
into them. So do not write HTML, do not write CSS, do not describe a layout,
and do not suggest a different structure. Your job is the words in the slots.

THE LENGTHS ARE PART OF THE BRIEF
Every slot below has a word count. Match it. The template is built around those
lengths. A bullet twice as long as it should be wraps to three lines on a phone
and shoves the buy button off the screen. The whole page comes to about 600
words.

=========================================================
THE SLOTS. WRITE THEM IN THIS ORDER.
=========================================================

SECTION 1. HERO
* Eyebrow: who this is for, 3 words, capitals. It works like a doorman. It
tells the wrong person to leave.
* Headline: the exact result they walk away with, in plain words, about 12
words. Not clever, not curious, not a question.
* Subheadline: remove the single biggest reason they would hesitate. About 10
words. Usually no experience needed, nothing to install, or works with what
they already have.
* Button: an enthusiastic yes in their own voice. "YES! I WANT..." is the shape
the template uses.

SECTION 2. WHAT IT IS
* Eyebrow: what this is, 3 words, capitals.
* Heading: the question already in their head, ending in a question mark.
* Five bullets, about 10 words each. Exactly five, because the layout is built
for five. Each one is something they can DO afterwards, not something that is
in the box. Start with a verb. Put the strongest one third, because that is the
one people actually read.

SECTION 3. THE THREE STEPS
* Eyebrow: the name of my method, 3 words, capitals. If I do not have a name
for it, invent one and check it with me.
* Heading: what the three steps get them, ending in a question mark.
* Intro line: one sentence on what the three steps do together, about 20 words.
* Three steps, about 18 words each. What they do, and what they are holding at
the end of it. If my course is not really three steps, write three outcomes
instead and tell me that is what you did.

SECTION 4. WHO IT IS FOR AND WHO IT IS NOT FOR
This is the most important section on the page. Write it before you write the
rest, even though it sits fourth.
* Heading: a lead-in to being straight with them, about 6 words, ending in
trailing dots.
* Subheading: the blunt version, in brackets, about 6 words, ending in an
exclamation mark.
* Five "not for you if" bullets, about 10 words each.
* Five "for you if" bullets, about 10 words each.

The not-for list has to hold real disqualifiers. If nothing in it would
genuinely cost me a sale, you have written flattery instead of honesty, and the
list on the other side stops being believable. Somebody who wants it done for
them, somebody who expects it free, somebody who will not record themselves:
those are real. "You are not committed to success" is not.

SECTION 5. THE GUARANTEE
* Two paragraphs, about 30 words each.
* The first one: how long they have and what they are free to do in that time.
* The second one: how they ask, that they do not have to explain themselves,
and how fast the money comes back.
* Warm and matter of fact. No legal wording, no hype, no exclamation marks.

SECTION 6. WHO I AM
* Paragraph one, about 45 words: who I am and why I made this thing. First
person, plain, not a biography.
* Paragraph two, about 40 words: the one reason I am worth listening to on
this, then who I built it for.
* Only use facts about me that are already in this chat. If a line would land
better with a real number or a real story I have not given you, write
[I STILL NEED TO FILL THIS IN: what you need] and carry on.

SECTION 7. THE OFFER
* Heading: the outcome restated as a finished thing they own, about 10 words.
* Subheading: what is waiting for them the second they pay, about 15 words.
* Eight bullets, about 10 words each. Deliverables only, each one named
specifically. Lessons, files, templates, checklists, the quiz, the group.
* Total value: only give me a figure if those parts genuinely sell separately
at those prices. If they do not, tell me to delete the line. Never invent one.
* Price line.
* Closing line, about 15 words. One payment, instant access, nothing to wait
for. Calm, not shouty.
* Button: the identical words to the button at the top. Never a different one.

RULES

* Never invent a number, a testimonial, a student count, a result or a rating.
If a line needs proof I have not given you, write [I STILL NEED TO FILL THIS
IN: a real number] and keep going.
* No income promises. No invented scarcity. No fake value.
* No em dashes anywhere. A full stop, a comma or a colon instead.
* None of these words: unlock, leverage, dive in, game changing,
transformative, robust, elevate, empower, seamless, journey, embark.
* Do not put everything in groups of three. Vary it.
* No HTML, no CSS, no design notes.

HOW TO LAY THE ANSWER OUT
Plain text. One slot per line, section by section, labelled exactly the way the
sections are labelled above:

  SECTION 1. HERO
  Eyebrow: ...
  Headline: ...
  Subheadline: ...
  Button: ...

I am copying each line straight into a box in my page editor, so no markdown,
no bullet symbols, no bold, and no quote marks wrapped around the copy itself.

WHEN YOU ARE DONE

1. Give me 4 alternative headlines with their subheadlines, and say in one line
which of the five you would run and why.
2. Tell me the total word count.
3. List everything you had to leave as [I STILL NEED TO FILL THIS IN].
4. Confirm there are no em dashes and nothing invented.
5. Then write me ONE image prompt for the cover that sits beside the benefit
list. That prompt has to:
   * Put my real product name in it, in quotes, spelled out, and say it reads
   in large bold lettering across the upper half. It is a book cover. A book
   cover with no words on it is a blank rectangle.
   * Keep the words on the cover short: the title, a six word subtitle, my
   name. Image tools handle short type and fall apart on paragraphs.
   * Say what it is not: not a fantasy novel, not a textbook, not a stock photo
   with text laid over it, not a glossy 3D render.
   * Ask for big type on a solid colour with one simple shape at most. Every
   marketing book that sells looks like that.
   * Tell me to read the cover back letter by letter, and to put the title on
   myself in Canva if it comes back misspelt twice.

We planned and wrote my course together earlier in this chat. Now write the
copy for my sales page, using the LONG template.

Do not ask me to paste the course back to you. You already have the micro
problem, who it is for, the lesson list, what they can do at the end and the
way I talk. It is all above. Use it.

WHAT YOU MIGHT STILL BE MISSING
Read back through this chat first. Then ask me, in ONE message, only for what
genuinely is not up there yet. Usually just the price, the refund window, and
anything included that is not a lesson.

WHICH TEMPLATE THIS IS FOR
I have four sales page templates: a short one and a long one, each in light
and dark. This prompt is for the LONG one. If my product is a cheap impulse
buy, say so in one line and tell me to use Prompt 10 instead, because a long
page on a cheap product costs sales rather than winning them.

THE PAGE IS ALREADY DESIGNED
Fixed slots. I paste your words straight in. No HTML, no CSS, no layout, no
suggestions for a different structure. Words in slots.

THE LENGTHS ARE PART OF THE BRIEF
Every slot has a word count. Match it. The whole page comes to about 1,000
words. Long does not mean padded. It means more sections, each still tight.

=========================================================
THE SLOTS. WRITE THEM IN THIS ORDER.
=========================================================

SECTION 1. HERO
* Eyebrow: who this is for, 3 words, capitals.
* Headline: the exact result they walk away with, about 12 words. Not clever,
not a question.
* Subheadline: remove the biggest reason they would hesitate. About 10 words.

SECTION 2. THE SHOWCASE
This sits under the hero and it holds a wide image: a dashboard, a screenshot,
a look inside, a photo of the thing. It answers "what am I actually getting"
before any persuading starts.
* Eyebrow: 3 words, capitals.
* Heading: name what they are looking at, about 6 words, ending in an
exclamation mark. That is the one place on this page an exclamation mark is
allowed.
* Paragraph: what this is, and the one thing about it that matters. About 40
words.
* Then tell me in one line what to photograph or screenshot for this slot,
based on what my product actually is. Be specific. Not "an engaging visual".

SECTION 3. THE SIX STEPS
Two rows of three, numbered, and each one has a TITLE as well as a body. The
titles are what people scan, so they carry more weight than the bodies.
* Heading: what the six steps get them, ending in a question mark.
* Intro line: one sentence on what the six do together. About 20 words.
* For each of the six: a title of two or three words, then about 18 words on
what they do and what they are holding at the end of it.
* Start the titles with a verb where you can.
* Six means six. If my course honestly only has four moves in it, say so and
tell me to use the short template rather than inventing two.

SECTION 4. THE BENEFITS
* Eyebrow: what this is, 3 words, capitals.
* Heading: the question already in their head, ending in a question mark.
* Five bullets, about 10 words each. Something they can DO afterwards, not
something in the box. Start with a verb. Put the strongest one third.

SECTION 5. YOUR LIFE AFTER THIS
Benefits are what the product does. This is what their week looks like once it
is done, and it is a different job.
* Five bullets, about 10 words each.
* Present tense, written as though it has already happened.
* Concrete and small beats big and vague. "You open your laptop and the sale
already happened overnight" works. "You feel more confident" does not.
* Do not repeat the benefits in section 4 with different words. If you cannot
tell the two lists apart, you have written the same list twice.

SECTION 6. WHO I AM
* Paragraph one, about 45 words: who I am and why I made this. First person,
plain, not a biography.
* Paragraph two, about 40 words: the one reason I am worth listening to on
this, then who I built it for.
* Only facts about me that are already in this chat. Anything else gets
[I STILL NEED TO FILL THIS IN: what you need].

SECTION 7. THE GUARANTEE
* Two paragraphs, about 30 words each. How long they have and what they are
free to do in that time. Then how they ask, that they do not have to explain
themselves, and how fast the money comes back.
* Warm and matter of fact. No legal wording, no hype.

SECTION 8. WHO IT IS FOR AND WHO IT IS NOT FOR
Write this one first in your head even though it sits eighth.
* Heading: a lead-in to being straight with them, about 6 words, trailing dots.
* Subheading: the blunt version, in brackets, about 6 words, exclamation mark.
* Five "not for you if" bullets, about 10 words each.
* Five "for you if" bullets, about 10 words each.
* The not-for list has to hold real disqualifiers. If nothing in it would cost
me a sale, you have written flattery and the other column stops being
believable.

SECTION 9. THE OFFER
* Heading: the outcome restated as a finished thing they own, about 10 words.
* Subheading: what is waiting for them the second they pay, about 15 words.
* Eight bullets, about 10 words each. Deliverables only, named specifically.
* Total value: only if those parts genuinely sell separately at those prices.
If not, tell me to delete the line.
* Price line.
* Closing line, about 15 words. Calm, not shouty.

SECTION 10. THE FAQ
Six questions. Only the first is open when the page loads, so question one is
the objection that stops the most people.
* Eyebrow: 3 or 4 words, capitals.
* Heading: about 5 words.
* Intro line: one line saying these are the things people actually ask. About
18 words.
* Six questions, each written the way they would really type it. Their words,
not mine. "Will this work if I have no audience yet?" not "Is this suitable
for beginners?"
* Six answers, about 35 words each. Answer it straight, then stop. Do not
finish an answer by selling again.
* Pull the questions from the objections already in this chat and from the
not-for list in section 8. If you have to invent one nobody has ever asked,
say so, because that is the sign the page has run out of real objections.
* Closing line under the FAQ, inviting them to email. Use [MY SUPPORT EMAIL].

RULES

* Never invent a number, a testimonial, a student count, a result or a rating.
[I STILL NEED TO FILL THIS IN: a real number] instead.
* No income promises. No invented scarcity. No fake value.
* No em dashes anywhere.
* One exclamation mark on the whole page, in the showcase heading. Nowhere
else.
* None of these words: unlock, leverage, dive in, game changing,
transformative, robust, elevate, empower, seamless, journey, embark.
* No HTML, no CSS, no design notes.

HOW TO LAY THE ANSWER OUT
Plain text. One slot per line, section by section, labelled exactly as above:

  SECTION 1. HERO
  Eyebrow: ...
  Headline: ...
  Subheadline: ...

I am pasting each line into a box in my page editor, so no markdown, no bullet
symbols, no bold, no quote marks around the copy itself.

WHEN YOU ARE DONE

1. Give me 4 alternative headlines with their subheadlines, and say which of
the five you would run and why in one line.
2. Tell me the total word count.
3. Tell me in one line what to photograph or screenshot for the showcase slot.
4. Confirm the six FAQ questions came from real objections, and name where
each one came from.
5. Confirm section 5 does not repeat section 4.
6. List everything left as [I STILL NEED TO FILL THIS IN].
7. Confirm there are no em dashes, exactly one exclamation mark, and nothing
invented.
8. Then write me ONE image prompt for the cover in the hero. It is a book
cover, so it has words on it. Put my real product name in it, in quotes,
spelled out, reading in large bold lettering across the upper half. Keep the
words short: the title, a six word subtitle, my name. Say what it is not: not
a fantasy novel, not a textbook, not a stock photo with text laid over it, not
a glossy 3D render. Big type on a solid colour. Tell me to read it back letter
by letter and to set the title in Canva myself if it comes back misspelt twice.

We wrote my sales page copy together earlier in this chat. Now I need the two
pages either side of the payment: the order form page and the thank you page.

You already have the product, the price, the guarantee, the eight offer bullets
and my voice. Do not ask me for any of it again.

THE RULE THAT MATTERS MOST ON THE ORDER PAGE
The order form page is not a second sales page. Somebody has just clicked a
button and is about to type their card number in. The words in front of them
have to be the same words that made them click. A fresh headline at the payment
step reads as a different product and people back out.

So on the order page you are mostly moving copy across, unchanged, word for
word. Exactly one slot gets written fresh, and it is marked below. Do not
improve the rest as you copy it. Do not tighten it, reword it, or make it
punchier. Move it.

The thank you page is the opposite. All of it is new.

I have both templates already. They have fixed slots and I am pasting your
words straight into them, so no HTML, no CSS, no layout, no suggestions for a
different structure.

=========================================================
PAGE 1. THE ORDER FORM PAGE
=========================================================
The payment form itself is built into my page builder, so there is nothing to
write for the name, email or card fields.

HERO, ACROSS THE TOP
* Headline: my sales page headline, word for word.
* Subheadline: my sales page subheadline, word for word.

LEFT COLUMN, ABOVE THE FORM
* Total value: the same figure as the sales page. If we deleted that line on
the sales page, tell me to delete it here too. The two pages must never
disagree on a number.
* Price line.
* Closing line: my sales page closing line, word for word.

LEFT COLUMN, BELOW THE FORM
* Guarantee, about 30 words. THIS IS THE ONE SLOT YOU WRITE FRESH. The sales
page has two paragraphs of guarantee, this template has room for one, so
compress the two into one. Keep how long they have, that they do not have to
explain themselves, and how fast the money comes back. Lose everything else.

RIGHT COLUMN, THE RECAP
* Headline: the offer heading from section 7 of the sales page, word for word.
* Subheadline: the offer subheading from section 7, word for word.
* Seven bullets: the eight "you get" bullets from section 7, minus the weakest
one. Tell me which one you dropped and why in a single line. Do not shorten the
other seven to make eight fit.

FOOTER
* My support email. If I have not given you one, write [MY SUPPORT EMAIL].

=========================================================
PAGE 2. THE THANK YOU PAGE
=========================================================
All new words, about 90 in total. The selling is over. This page has two jobs
and no others: stop them wondering whether the payment worked, and get them
into the course today rather than next week.

Do not sell anything here. No upsell, no "while you are here", no next offer.

HERO, ACROSS THE TOP
* Headline: confirm it worked and name what they now own. About 8 words, ending
in an exclamation mark. The first thing they need is proof the payment went
through, so say that before anything else.
* Subheadline: the one thing to do next and roughly how long it takes. About 20
words. One next step, not three.

LEFT COLUMN
* Eyebrow: 2 or 3 words ending in a colon. Something like WHAT HAPPENS NOW:
* Heading: what happens next, about 7 words.
* Lead-in: one line introducing the three steps, ending in a colon.
* Three steps. Each one is a short bold label of two or three words, then what
they do, about 10 words. Give me the label and the sentence separately so I can
paste them into the right boxes.
* Make the third step the smallest possible win. Something they can finish in
five minutes today. Somebody who does one thing on day one is a completely
different customer from somebody who closes the tab.
* Closing line, about 20 words: what to do if something has gone wrong and
where to reach me. The email that never arrived is the number one support
ticket for any digital product. Answer it here before it gets sent.

FOOTER
* The same support email as the order page.

RULES

* Never invent a number, a testimonial or a result. If a line needs something I
have not given you, write [I STILL NEED TO FILL THIS IN: what you need].
* No em dashes anywhere.
* None of these words: unlock, leverage, dive in, game changing,
transformative, robust, elevate, empower, seamless, journey, embark.
* No HTML, no CSS, no design notes.
* Same voice as the sales page. The most common failure is a confident sales
page, a bland order page, and a thank you page that suddenly reads like a bank
receipt. Somebody has just trusted me with money. My tone should not change the
moment they do.

HOW TO LAY THE ANSWER OUT
Plain text. One slot per line, under the headings above, exactly as they are
labelled. Like this:

  ORDER FORM PAGE
  Headline: ...
  Subheadline: ...

I am pasting each line straight into a box in my page editor, so no markdown,
no bullet symbols, no bold, and no quote marks around the copy itself.

WHEN YOU ARE DONE

1. Tell me which of the eight sales page bullets you dropped, and why.
2. Tell me exactly which slots on the order page are copied word for word, so I
can check them against the sales page myself.
3. Give me the word count for the thank you page.
4. List anything left as [I STILL NEED TO FILL THIS IN].
5. Confirm there are no em dashes, nothing invented, and nothing being sold on
the thank you page.

We planned and wrote my course together earlier in this chat. Now write the
follow up emails that get people to actually open it.

You already have the lesson list, what each lesson does, the outcome and the
way I write. Do not ask me to paste the course back to you. If I am in a fresh
chat and you genuinely do not have the lesson list, ask me for that one thing
and nothing else.

WHAT YOU STILL NEED FROM ME
Ask me for these in ONE message, then start:

* My first name, the way I would say it out loud at the start of an email.
* The link to each lesson inside my course. If I do not have them yet, use
[LINK TO LESSON 1], [LINK TO LESSON 2] and so on, and remind me at the end that
I still have to fill them in.

THE THING EVERYONE GETS WRONG HERE, SO READ IT TWICE
The delivery email with the login details is NOT part of this sequence. My
platform sends that automatically the second somebody pays, and it is sitting
in their inbox before any of these go out.

So: do not write a welcome email. Do not repeat the login details. Do not write
as though this is the first time they have heard from me. They have already
paid, already got their login, and some of them have already logged in and had
a look around.

HOW MANY EMAILS
One email per lesson, in lesson order, up to a maximum of five.

* Four lessons, four emails.
* Five lessons, five emails.
* More than five lessons, still five emails. The fifth one covers lesson five
and tells them to keep going through the rest on their own.

Each email is about ONE lesson and links to that lesson. Never two lessons in
one email.

WHEN THEY SEND
* Email one: two hours after they join the list.
* Then one a day after that.

The two hour gap is deliberate. It puts some air between the platform's
delivery email and the first one from me, so the two do not land together and
get read as noise.

HOW EVERY EMAIL OPENS
Every single one starts the same way:

  Hi, it's [YOUR NAME] here.

Then straight into it. No "hope you are well". No "just checking in". The
repetition is the point. By email three they know who it is before they have
read a word.

WHAT EACH EMAIL DOES

1. Opens with that line.
2. Names the one lesson it is about, and what that lesson gets them. Not what
is in it. What they can do once they have watched it.
3. Gives them one real, useful thing they could act on even if they never
click. That is the part that stops it reading like an automated reminder.
4. Links to that lesson once, with the link on its own line.
5. Ends on one sentence. Nothing after it.

The last email in the sequence also asks a real question that invites a reply:
what did they get stuck on. Make it answerable in one sentence. Those replies
are worth more than the rest of the sequence put together.

LENGTH
At least 150 words each. Around 180 to 220 is where these sit best. Anything
shorter than 150 reads like a bot poking somebody, and people stop opening
those by the third one.

RULES

* One job per email. Never stack two asks.
* No hype, no exclamation marks, no fake urgency, no countdowns.
* Never promise a result, an income, or a timeframe I have not given you.
* No em dashes anywhere.
* None of these words: unlock, leverage, dive in, game changing,
transformative, robust, elevate, empower, seamless, journey, embark.
* Write like one person emailing another person, not a brand emailing a list.
* Sell nothing. There is no upsell anywhere in this sequence.

GIVE ME, FOR EACH EMAIL

* When it sends
* Subject line
* Preview line
* The body
* Which lesson it links to

WHEN YOU ARE DONE

1. Tell me the word count of every email, so I can see none of them came in
under 150.
2. List every link placeholder I still have to fill in.
3. Confirm that not one of them mentions login details or repeats anything from
the delivery email.

You have access to my project folder. It holds my finished course: the lesson
plan, the lesson content or the transcripts, the sales page copy, the order
form and thank you page, and the follow up emails.

Everything you need is in there. Do not ask me to paste any of it back to you.
Go and read it.

Nothing here gets invented. Every idea you give me has to come out of something
that already exists in that folder. You are translating, not creating.

=========================================================
STEP 1. TELL ME WHAT YOU FOUND. THEN STOP.
=========================================================
Open your answer with what you are working from, so I can see at a glance
whether you have read the right thing. Exactly this shape:

  Working from:
  * Product name:
  * The micro problem it solves:
  * Who it is for:
  * What they can do afterwards:
  * The tool, software or process the course is about:
  * Lessons: how many, and their titles
  * Sales page copy: found or not found
  * Follow up emails: found or not found
  * Anything else in the folder you are using:

If something on that list is missing, say so plainly and ask me for that one
thing. Do not guess at it and do not carry on with a hole in the middle.

Then ask me this, and WAIT for my answer:

  "Which of these do you want? Pick one, two or all three.
   1. YouTube video ideas
   2. Short form video ideas, for Shorts, Reels and TikTok
   3. Facebook and Instagram ad ideas"

Build only what I pick. Do not helpfully throw in the others.

=========================================================
IF I PICK 1. YOUTUBE
=========================================================
Before you write anything, ask me one more question and wait:

  "How-to videos, evergreen videos, or both?"

And explain the difference in two short paragraphs so I can choose properly:

  THE HOW-TO VIDEO. One narrow job, done properly, in a few minutes. "How to
  [exact task] in [tool]". Specific, searched for by name, modest views. This
  is the volume play, and it is where the skill gets built.

  THE EVERGREEN VIDEO. A broad, crowd pleasing title the platform will push to
  people who were not searching for anything. Underneath it is four to seven
  of those how-tos stitched together into one recording. Same content, much
  wider door. "The 7 [tool] features nobody uses". Honest, but packaged for
  reach.

Then give me 25 ideas of each kind I asked for. Both means 50. Fifty is the
floor, not the target. If you run dry before 25, you have not read enough of
the course. Go back into the folder and look at what each lesson assumes the
viewer already knows. Every one of those assumptions is a how-to.

FOR EVERY YOUTUBE IDEA GIVE ME
* The title, written the way it would actually appear on the thumbnail page
* One line on what the video shows
* Which lesson or which part of the course it came out of
* For evergreen ideas only: which of the how-to ideas it stitches together

RULES FOR THE YOUTUBE LIST
* If you cannot name where an idea came from inside my course, cut it.
* Each how-to solves ONE thing. If the title needs an "and", it is two videos.
* An evergreen title can be wide, but the video still has to deliver what the
title implies. Wide packaging is fine. Lying is not.
* No numbers I have not given you. Not "in 30 seconds" unless it really is.
* Do not hand me 25 rewordings of the same video. If two ideas would be the
same recording, they are one idea.

=========================================================
IF I PICK 2. SHORT FORM
=========================================================
Give me 25 ideas. Each one is a single moment lifted straight out of the
course. Not a summary of a lesson. One moment.

FOR EVERY IDEA GIVE ME
* The hook. The actual first line, five words or fewer.
* What is on screen for the whole clip
* The one thing they walk away knowing
* The last line, which sends them to the longer thing
* Which lesson it came from

RULES
* One idea per clip. A short that teaches two things teaches neither.
* The hook is the line itself, not a description of what the hook should do.
* If it cannot be shown in under 45 seconds, it is a YouTube video instead.
Say so and move on.

=========================================================
IF I PICK 3. FACEBOOK AND INSTAGRAM ADS
=========================================================
Ask me this first, and wait:

  "Where should the ad send them?
   A. To a squeeze page. They hand over an email for something free, and I
      sell to them by email afterwards.
   B. Straight to the sales page. They buy or they do not.
   If you are not sure: at a low price, B is usually right. A only earns its
   keep when the thing you are selling costs more than the email address is
   worth to you."

IF I PICK A, THE SQUEEZE PAGE ROUTE
Work backwards from the course outcome and give me:
* Three options for the free thing. Each one a real, usable slice of the
course, not a teaser that stops at the good bit. Name the lesson each comes
from.
* The squeeze page: headline, one line of promise, three bullets, button text.
* Then the ads, as below.

IF I PICK B, STRAIGHT TO THE SALES PAGE
Write the ads to the sales page copy that is already in my folder, so the ad
and the page say the same thing in the same voice. Then the ads, as below.

THE ADS, EITHER WAY
* 6 pieces of primary text. Two short, under 50 words. Two medium. Two long.
* A headline and a description for each one.
* For each one, describe the image properly: what is in frame, how it is
composed, the colours, and any words that appear on the image itself. Enough
detail that I could generate it or hand it to somebody to make. Never "an eye
catching image".
* 3 video ad scripts, 30 to 60 seconds, with the on screen action written
beside the words.
* One line telling me which to run first, and why.

MAKE IT COMPLIANT. THIS IS NOT THE OPTIONAL PART.
Meta rejects ads for reasons that have nothing to do with whether the ad is
good, and a rejection can slow down or freeze the whole account. Write every
line so it clears all nine of these, and remember reviewer discretion is real,
so when something is borderline, rewrite it rather than risk it.

1. PERSONAL ATTRIBUTES. The one that catches nearly everybody. Never imply you
know something personal about the reader: their money, health, age, beliefs,
job situation. The tell is a "you" that singles them out. "Struggling to
finish your course?" gets flagged. "Most people never finish the course they
start" does not. The fix is almost always to talk about a group instead of
pointing at the reader.

2. BEFORE AND AFTER. No transformation framing, no dramatic timelines, no
"from nothing to something" arcs. Talk about the process and the work.

3. SENSATIONAL LANGUAGE AND CLICKBAIT. No "you won't believe", no "shocking".
One capitalised word for emphasis is usually fine. A capitalised sentence is
not. No walls of punctuation.

4. MISLEADING CLAIMS. Nothing that cannot be backed up. No implied guarantees.
No "secret" or "hack" framing that promises insider knowledge. No result
screenshots without context.

5. PROFANITY AND ADULT CONTENT. Even mild profanity is a risk.

6. HEALTH CLAIMS. Not applicable to most course ads, but if my course touches
anything health adjacent: no "cure", "treat", "fix" or "heal".

7. FINANCIAL CLAIMS. No income figures, no promised returns, no get rich
framing, no "make $X". Not "up to", not "could". None.

8. POLITICAL AND SOCIAL CONTENT. Leave it out entirely.

9. DISCRIMINATORY IMPLICATIONS. Nothing that reads as targeting or excluding a
group. If my course touches housing, employment or credit, tell me, because
those sit in Special Ad Categories with much stricter rules.

And two more that are mine, not Meta's:
* No statistics, results, student counts or testimonials that are not already
in my folder. Not one number I did not give you.
* The ad and the landing page have to match. A mismatch is what gets an
account restricted, rather than just an ad rejected.

THEN CHECK YOUR OWN WORK
After the ads, go back through what you wrote line by line and tell me the
single riskiest line in it and which of the nine it brushes against. If it is
genuinely all clean, say so and name the rule that came closest. Do not tell
me everything is fine without naming what you checked.

Remind me at the end that this covers the words only. The image or the video
matters just as much for approval, and I have to look at that separately.

=========================================================
LAST STEP, WHATEVER I PICKED
=========================================================
Tell me the ONE thing to do first, and why, in two lines. Not a plan, not a
schedule. One thing.